Hi. I’m Jadi.
I am a creative strategist and copywriter based in Portugal, somewhere between bustling Lisbon and trendy Porto. Now and then, you’ll find me sunbathing at the beach, though if you look closer, I am probably trying food and writing about it.
With over ten years of experience in communications—across advertising agencies, corporate teams, and international development organizations like FAO and USAID—I specialize in crafting strategic narratives that connect and inspire. Nature and well-being are my passion; storytelling is my craft.
If you’re in Development:
I specialize in developing and implementing communication strategies for development programs. My experience spans sectors ranging from health to climate adaptation.
Whether it’s developing a new program identity, producing a film, launching an innovative campaign targeting high-value donors, designing a behavior-change initiative to address nationwide challenges, or creating compelling content—stories, scripts, speeches, social media posts and press materials—I’m your go-to communications expert.
My value proposition? Built on strategic thinking and thorough analysis, my communication products align with program objectives and earn local endorsement. They are measurable, carefully monitored, and designed to achieve maximum impact and visibility.
If you’re looking for branding and content:
I dive deep into your idea and vision to develop a tone of voice and brand narrative that truly resonates with your audience. This means I’ll pick your brain over a few coffee meetings, and midway through our partnership, I’ll hand you a verbal identity booklet that guides you on what to say—when and where.
Beyond that, I create content—stories, blog posts, Instagram and Facebook posts, product packaging, film scripts, website copy, and email copy—helping you engage with your brand community.
Take a look at my portfolio, and get in touch if you want your brand copy to be spot-on.