CONTEXT
Micronipol is a Portuguese recycler turning plastic residue into granulate for the production of new plastic products. Going forward, the company needed to reach a wider audience to sell its recycled plastic granulate.
CHALLENGE
Going international meant a new fresh look and powerful voice. The challenge was to disassociate the brand from the notion of scrap and garbage and rebrand it around sustainability and “going green”.
SOLUTION
I was inspired by the founder's drive to encourage other manufacturers to use recycled and make recyclable. I built Micronipol’s brand voice around the same inspirational tone: from claim to value proposition, through carefully written website and brochure copy, Micronipol’s communication materials motivate manufacturers to join a circular economy for plastic.
In addition to being a presentation card, the institutional video has a strong motivational tone encouraging manufacturers to use recycled plastic as raw material.
What I did:
Brand voice; Micronipol website copy; brochure copywriting; script and idea for the institutional video.
TECH TEAM: This work was done at Younik in 2021 and 2022, in collaboration with Joca Faria, Ricardo Duarte, Samanta Domingos, Jenny Branquinho, Mariana Simões, Sara Pereira, Cesar Capinha and Bruno Santos.